Nigeria has surpassed Ghana in the use of digital channels for banking transactions, according to a new survey by KPMG West Africa.
The survey, which covered customer behaviors and preferences in the banking industry of both countries, found that 70% of Nigerian customers use their mobile banking app at least once a week, compared to 53% of Ghanaian customers.
Similarly, 43% of Nigerian customers use Automated Teller Machines (ATMs) weekly, as against 32% of Ghanaian customers. In terms of Unstructured Supplementary Service Data (USSD), 40% of Nigerian customers use it to transact banking through that medium, compared with 28% of Ghanaians.
The survey also revealed that Nigerian customers value the ease of use and variety of features of their bank’s online platform more than Ghanaian customers. For instance, 78% of corporates and 52% of Small and Medium Enterprises (SMEs) in Nigeria said these factors are very important to them, as opposed to 61% of corporates and 44% of SMEs in Ghana.
The findings reflect the evolving digital landscape in West Africa, which is transforming the financial sector and providing more access and inclusion to previously unbanked people. According to the Global System for Mobile Communications Association (GSMA), mobile connectivity has soared in the region, exceeding 100% in Ghana and Nigeria. This has spurred a shift in the payments sector, with mobile money becoming a popular and convenient way of transferring funds.
However, the survey also highlighted some challenges and gaps that need to be addressed by the banking industry to enhance customer satisfaction and loyalty. These include improving customer service, ensuring data privacy and security, offering competitive pricing and fees, and providing tailored products and services.
The survey, which is the first combined customer research by KPMG West Africa, was based on the responses of over 1,000 retail, SME, and corporate customers in Ghana and Nigeria. It aimed to provide insights into the diverse value-seeking behaviors across customer segments and the implications for banks in the region.
The banking sector in West Africa is facing increased competition from fintechs, telcos, and other non-traditional players, as well as regulatory changes and economic uncertainties. To survive and thrive in this dynamic environment, banks need to adopt a customer-centric approach and leverage digital technologies to deliver value and convenience to their customers.
As the survey report stated, “The future of banking is digital, and the future of digital is now. Banks that can successfully navigate this new reality will be well-positioned to create a lasting competitive advantage and drive sustainable growth.”
Source: MyJoyOnline
5 comments
Neben den klassischen tischspiele finden spieler auch progressive Jackpot-slots mit Millionengewinnen. Renommierte Spielentwickler wie Microgaming, Evolution,
NetEnt, Play’n GO und Pragmatic Play garantieren bei royal online höchste
Qualität. Unser royal casino online läuft perfekt auf allen Geräten – egal ob du am Computer oder Smartphone spielst.
Unser royal casino game online verbindet moderne Technologie mit klassischem Casino-Flair.
Nach erfolgreichem casino royal game login navigieren Spieler
zum Kassenbereich, wo ein dediziertes Eingabefeld für Promocodes vorhanden ist.
Unser Willkommensbonus besteht aus einem
100% Bonus bis zu $750 plus 200 Freispielen und einem Bonus Crab.
Dafür bietet das Casino zahlreiche Kryptowährungen und E-Wallets an, mit denen Sie blitzschnell einzahlen können. Zusätzlich gibt es Live-Casinospiele mit echten Dealern, die ein authentisches Spielerlebnis schaffen. RoyalGame bietet
1.350 Jackpots-Slots wie Gonzos Quest und Divine Fortune und gehört zu
den Top Online Spielen der Spielesammlung. E-Wallets und Kreditkarten bieten in der Regel die schnellsten Auszahlungsmöglichkeiten, während Banküberweisungen etwas länger für die Bearbeitung
benötigen. Der Mindesteinzahlungsbetrag beläuft
sich auf 20 € für alle Zahlungsmethoden mit Ausnahme von Bitcoin, denn hier fallen mindestens 30 € an. Diese
digitalen Währungen bieten zusätzliche Anonymität und schnelle Transaktionen, die oft innerhalb von Minuten abgeschlossen sind.
References:
https://online-spielhallen.de/frumzi-casino-deutschland-ein-umfassender-uberblick/
Follow these steps and claim your exclusive welcome bonus.
Android users, you can install it from the mobile browser (Chrome) of the site.
SkyCrown Casino offers a Progressive Web App (PWA).
All the deposits with these options are instant. Finally, the validity of each welcome bonus part is
14 days.
With 24/7 support, secure payment options, and a fully optimized mobile app,
Skycrown Casino is your go-to destination for a truly premium
online casino experience. Download the Sky Crown casino app
today and experience the thrill of real money games right from your mobile device.
The SkyCrown casino mobile app offers a variety of promotions to enhance your gaming experience.
With 7,000+ games, including pokies, table
games, and live dealers, players have endless entertainment options.
References:
https://blackcoin.co/the-best-australian-mobile-casinos-2025/
We fully understand how frustrating delays can be, particularly when fast payouts were one of the main reasons you chose to play with us.Please be assured
that this is not the experience we aim to provide. Dear Lou,Thank you for
taking the time to share your experience with us. I only played this site for the fast hassle free withdrawals but now they are slow and take days and even when I follow up no one really cares.
If you ever need assistance, we’re here at regards,Skycrown Casino Team Everything is where it should be
— from the bonuses tab to your transaction history.
I wish more online casinos would look like this one.
Whether you’re spinning on your phone during lunch or hitting the tables after
work, the experience stays smooth and sharp. Overall, it’s
safe, legal, and player-focused. Worried about privacy or dodgy bonus traps?
Skycrown works with top-tier names like NetEnt, Pragmatic Play,
and Microgaming. The site’s backend looks tight —
no laggy pages, no shady popups — which usually says a lot about how a platform’s built and maintained.
So unless you’re trying to run your own casino
from Sydney, you’re in the clear.
For those who prefer immediate action, the Bonus
Buy category allows you to purchase direct entry into a game’s main bonus round,
skipping the base game grind. You can dive into games with the popular Megaways mechanic, offering thousands
of ways to win on every spin. This diverse mix ensures a rich gaming experience for every taste.
You’ll find titles from industry giants like Yggdrasil, Betsoft, Pragmatic Play, and
Evolution Gaming, alongside games from innovative
boutique studios.
References:
https://blackcoin.co/best-skrill-casinos-for-uk-players/
online casino mit paypal
References:
almeslek.com
online casino with paypal
References:
alfacareers.com