KEY POINTS
- JoySports Invitational drove direct sales boost for Luckiest *712#.
- Tournament blended sports with business networking opportunities.
- CEO announced ¢2.5 million giveaway in December.
The Chief Executive Officer of The Luckiest *712#, Dennis Adutwum, has praised the JoySports Invitational Tournament as a dynamic platform for both business exposure and growth. Speaking on Joy FM’s Super Morning Show, Adutwum said the event helped the company expand its reach, while boosting direct sales and product awareness.
“It was amazing. We had sales people on the ground doing activation, and the turnout was massive. On the day, our sales shot up significantly, which is very encouraging. Beyond that, more people got to learn about our products. I recommend this event to every organisation,” he said.
For Adutwum, the tournament offered more than just a sporting competition. It created a rare meeting point between sports and business, where companies could connect with potential clients in a fun yet competitive environment.
JoySports Invitational strengthens corporate networking
The CEO stressed that the tournament’s biggest value lies in its ability to foster engagement among corporate leaders while promoting business brands to wider audiences.
According to him, the blend of football, competition, and corporate networking made the tournament unique, and its impact was clear in the numbers The Luckiest *712# recorded.
“Next year, I want to see more organisations join. The competition will be even stronger. Personally, I’ll have to return to the training ground, and I encourage my fellow CEOs to also start preparing early,” he added.
According to MyJoyOnline, Adutwum also celebrated his participation in the CEOs’ penalty shootout, describing it as a fun highlight that brought corporate leaders together in a lighthearted but spirited contest.
Luckiest *712# announces end-of-year package
Beyond the tournament, the CEO used the platform to promote the company’s upcoming package for customers.
“We are giving away ¢2.5 million in December to the luckiest ticket holder. Just dial *712#, follow the prompts, and purchase a ticket from any of our communities. By December, you’ll stand a chance of winning something amazing. We are encouraging everyone to participate,” he said.
Adutwum emphasized that for The Luckiest *712#, events like the JoySports Invitational are not just about brand visibility but also about creating meaningful connections that extend well beyond the field.
